Featured firm
Anthony F. Armento, CPA, PC
THE STORY BEHIND THE FIRM
TAX SEASON ENDS.
BUSINESS DECISIONS DON’T.
CountingWorks PRO helped Anthony F. Armento bring the firm’s year-round value forward—positioning accounting as an ongoing business resource rather than an annual transaction.
TAX SEASON ENDED.THEIR VALUE DIDN’T.
Anthony F. Armento, CPA
The campaign
One carousel, the whole story
Six slides in order: the hook, the site before and after, the previous message, what CountingWorks PRO changed, the promise today, and what it means. Every screenshot is authentic — the “before” is an Internet Archive capture of afacpa.com, the “after” is the live site.
TAX SEASON ENDED.THEIR VALUE DIDN’T.
Anthony F. Armento, CPA
Hook
Anthony F. Armento, CPA
Before and after
THE OLD MESSAGE
“Full-service accounting firm.”
Anthony F. Armento, CPA
Before · the message
WE DIDN’T REDESIGN.WE REPOSITIONED.
Anthony F. Armento, CPA
The CountingWorks PRO move
THE NEW PROMISE
“Reliable, Year-Round Accounting Support.”
Anthony F. Armento, CPA
After · the promise
EASIER TO CHOOSE.EASIER TO RECOMMEND.
Anthony F. Armento, CPA
The result
Proof from the live site
What the new position looks like
Reference only — every screen below is live on afacpa.com today.
Publisher posts
Captions for the carousel
TAX SEASON ENDED.THEIR VALUE DIDN’T.
Anthony F. Armento, CPA
Publisher LinkedIn post
Long-form editorial. Post the six-slide carousel as a document/image set.
Approval
Schedule
Published link
TAX SEASON ENDED.THEIR VALUE DIDN’T.
Anthony F. Armento, CPA
Publisher Facebook post
Post the carousel as a photo album, in slide order.
Approval
Schedule
Published link
TAX SEASON ENDED.THEIR VALUE DIDN’T.
Anthony F. Armento, CPA
Publisher Instagram post
Six-slide carousel, each slide 1080 × 1350.
Approval
Schedule
Published link
TAX SEASON ENDED.THEIR VALUE DIDN’T.
Anthony F. Armento, CPA
Publisher X post
Lead with slide 1; attach the rest of the carousel.
Approval
Schedule
Published link
Every slide exports at exactly 1080 × 1350.